What's the difference and why does it matter?

When it comes to search engine optimization (SEO), backlinks are an important factor that can help improve your website’s ranking and visibility.. However, not all backlinks are created equal and there are two main types: dofollow and nofollow.

The main difference between these two types of backlinks is how they are treated by search engines like Google. Dofollow backlinks are the type that impart “link juice” to the linked site and signal to search engines that the linked site endorses or recommends the linked content.

dofollow vs.  Nofollow Backlinks: What's the Difference and Why Does It Matter?


On the other hand, nofollow links do not transmit link juice and do not indicate any endorsement of the linked site. Understanding the difference between these two types of backlinks is important for any website owner or SEO professional, as it can affect how your website is ranked and perceived by search engines.


It is also important to mention that nofollow links can have a positive impact on your website, generating traffic and credibility.

In this article, we’ll take a closer look at the differences between dofollow and nofollow backlinks and explore why this is important for your site’s SEO and performance.


What are dofollow backlinks and how do they work?

DoFollow Backlink Web List, also known as “follow” links, are links on a web page that tell search engines to follow them and consider the linked web page as a “vote of confidence”. When a webpage includes a dofollow link to another webpage, it is effectively endorsing or recommending that content to search engines.

This endorsement can help the linked webpage improve its ranking and visibility in search engines.

Dofollow backlinks are created using the HTML “anchor” tag, which is used to create links on web pages. The default setting for the anchor tag is “dofollow”, so when a link is created without any special attributes it is automatically a dofollow link.


When a search engine’s crawler finds a dofollow link on a webpage, it will follow that link to the linked webpage and note the linked webpage as an endorsement. As a result, the linked webpage is given “link juice” that can help boost its search engine rankings.

It’s important to note that not all dofollow links are created equal. The value of a dofollow link can vary depending on factors such as the relevance of the linking page, the authority of the linking site, and the anchor text used in the link.


Overall, dofollow backlinks can play a crucial role in improving a website’s search engine rankings and visibility. By creating high-quality dofollow links, website owners can increase their chances of appearing at the top of search engine results pages and driving more traffic to their website.

An example of a dofollow backlink

An example of a dofollow backlink would be a link in a blog post that looks like this:

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Dofollow vs Nofollow Backlinks

This is a simple HTML anchor tag, which links to “https://www.newsupdater.xyz/2023/01/https://www.newsupdater.xyz/“with link text”Dofollow vs Nofollow Backlinks.” Since there are no special attributes added to the anchor tag, it is automatically a dofollow link.

It’s important to mention that by default any link is a dofollow link unless otherwise specified with a rel=”nofollow” attribute which will indicate to search engines not to follow the link.

When a search engine’s crawler finds that link, it follows it to “https://www.newsupdater.xyz/2023/01/https://www.newsupdater.xyz/” and note the link page as an endorsement helping “https://www.newsupdater.xyz/2023/01/https://www.newsupdater.xyz/” to potentially improve your search engine rankings.

What are nofollow backlinks and how do they work?

Nofollow backlinks, also known as “nofollow” links, are links on a web page that tell search engines not to follow them or to consider them as a “vote of confidence”. When a webpage includes a nofollow link to another webpage, it does not endorse or recommend that content to search engines.

Nofollow links are created using the rel=”nofollow” attribute added to the “anchor” HTML tag that is used to create links on web pages. This attribute tells search engines not to follow the link and not to consider it an endorsement of the linked webpage.

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” rel=”nofollow”>Dofollow vs. Nofollow Backlinks

When a search engine’s crawler encounters a nofollow link on a webpage, it will not follow that link to the linked webpage and will not note the linked webpage as an endorsement. As a result, the linked webpage will not receive any “link juice” or increase in search engine rankings.

It’s important to note that nofollow links can still be beneficial to a website. They can still drive traffic to a website even if they don’t provide a boost in search engine rankings. Additionally, nofollow links can also help improve a website’s credibility by showing that other credible sources are linking to it.


In general, nofollow backlinks are useful for situations where a website owner does not want to endorse a linked web page, or when a website owner wants to link to an external source but does not want to pass any “link juice” to that source.

An example of a nofollow backlink

An example of a nofollow backlink would be a link in a blog post that looks like this:

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” rel=”nofollow”>Dofollow vs. Nofollow Backlinks


This is a simple HTML anchor tag with an added rel=”nofollow” attribute that tells search engines not to follow the link and not to consider it an endorsement of the linked web page.

When a search engine’s crawler finds that link, it doesn’t follow it to “https://www.newsupdater.xyz/2023/01/https://www.newsupdater.xyz/” and will not take note of the linked webpage as an endorsement, the linked webpage will not receive any “link juice” or boost in search engine rankings.


While it doesn’t provide a boost in search engine rankings, nofollow links can still be beneficial for a website. They can still drive traffic to a website, as well as help improve a website’s credibility by showing that other credible sources link to it.


Use dofollow and nofollow when appropriate

When deciding to use dofollow or nofollow links, it’s important to consider the purpose and context of the link.

Dofollow links are typically used when a website owner wants to endorse or recommend a linked webpage and pass on “link juice” to help improve their search engine rankings. They are appropriate when linking to relevant, high-quality content from credible sources that align with the topic of the linked webpage.

On the other hand, nofollow links are typically used when a website owner wants to link to an external source, but doesn’t want to endorse or recommend it, or pass along “link juice” to it. They are appropriate when linking to sources that are not relevant to the topic of the linked webpage or when linking to sources that the website owner does not wish to guarantee in terms of credibility or content.

Also, when website owners want to link to external resources within user-generated content such as comment sections, to avoid links to low-quality or malicious websites, it is better to use nofollow links.

Overall, by using dofollow and nofollow links properly, website owners can ensure that their backlinks are helping to improve their search engine rankings and visibility in the most effective way possible.


In conclusion, dofollow and nofollow backlinks are two important types of links that can have a significant impact on a website’s rankings and search engine visibility. Dofollow backlinks are the type that impart “link juice” to the linked site and signal to search engines that the linked site endorses or recommends the linked content. On the other hand, nofollow links do not transmit link juice and do not indicate any endorsement of the linked site.

Understanding the difference between these two types of backlinks is crucial for website owners and seo professionals. Dofollow links can help improve a site’s search engine ranking, while nofollow links can still drive traffic and improve credibility.

When deciding to use dofollow or nofollow links, it is essential to consider the context and purpose of the link. Dofollow links should be used when a website owner wants to endorse or recommend a linked webpage and pass “link juice”, while nofollow links should be used when a website owner wants to link to a source external, but does not wish to endorse or recommend or pass “link juice” to it.

By using dofollow and nofollow links properly, website owners can ensure that their backlinks are helping to improve their search engine rankings and visibility in the most effective way possible.

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