Electronic Arts, known as EA in the development and dissemination of video games, has offered the possibility of selling it entirely to other companies over the past period, as the company plans a different future.
EA IS ONE OF THE MOST FAMOUS AND OLDEST VIDEO GAME DEVELOPERS AND PUBLISHING COMPANIES, OFFERING BILLIONS OF DOLLARS WORTH OF VALUE, WHICH MAKES IT DIFFICULT TO IDEA A FULL SALE, BUT THERE ARE MOVES IN OTHER DIRECTIONS BY THE COMPANY'S MANAGEMENT.
according to a bloomberg report, the management of the famous gaming publisher is looking for a way out of the market by selling the company or merging with other companies in the coming period.
He confirmed that the management offered the idea of acquiring EA by Disney, Apple and other companies capable of paying a large amount for the acquisition during the past period, but things did not go the right way and the offer was either postponed or rejected.
The company also moved in another direction with the proposal to merge with other companies and share shares, where there was contact with NBC Universal but the same response was unseed.
EA CONTINUES ITS GOAL
The report confirmed that EA management continues its goal, which will take some time, and the company's first goal is to integrate so that management can continue and work, and the sale proposal is not far away, especially after Microsoft's recent acquisition of Activation, one of the world's largest game publishers as well.
Over the past year, there have been several acquisitions of video game studios, which continued until January after Take-Two, owner of Grand Theft Auto, announced its desire to buy Zynga for $12.7 billion, as well as Microsoft's announcement to buy Activision for $69 billion.
sony followed a few weeks later with a deal to buy bangui studios for $3.6 billion.
loss of fifa licenses
The news comes as EA has lost its licences to publish fifa's most famous football game with FIFA, after 10 years of working together in an official framework, so that next year 2023 will be the first for the game in a new name, EA Sports FC, but it will certainly be affected in marketing operations after breaking up the partnership with the official federation.
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